There was also a significant positive relationship between SNSs addiction and SNSs-related infidelity behaviours, and this relationship was moderated by age. Dating partners, as opposed to committed partners, reported better quality of available romantic alternatives (especially sexual alternatives) despite reporting no difference in their SNSs-related infidelity behaviours or relationship satisfaction. They also experienced low commitment and were more likely to subscribe to a significantly greater number of SNS accounts than older partners. Younger partners, irrespective of their relationship status (committed or dating), were predisposed to SNSs addiction and SNSs-related infidelity behaviours. The results showed that romantic disengagement was positively linked with Facebook addiction, and that relationship commitment alone was not enough to protect committed partners against Facebook addiction. To increase the generalisability of research, I designed three independent studies to explore factors that are linked with SNSs compulsive use (addiction) in both college and non-college populations. Findings from such studies cannot be generalised to other populations because college students are less likely to be committed, cohabiting, or married. Authors of existing studies have mostly used college student populations to examine the effect of SNSs use on romantic relationships. Researchers argue that preoccupation with SNSs activities and monitoring romantic alternatives affect commitment by lowering satisfaction, offering alternatives, and displacing time and emotional investments. Theoretically, commitment to a romantic partner diminishes if alternative partners are readily available. Commitment is choosing to forsake other choices. SNSs also provide easy access to alternative romantic partners, which adversely affects commitment to the primary relationship. The Effect of Social Media Addiction on Romantic Relationship Outcomes: Factors Associated with Social Media Addictionĭoes exposure to glamorous profiles on social media evoke romantic dissatisfaction? Or is social media a refuge for unsatisfied partners? Social networking sites (SNSs) have simplified virtual interactions with strangers cum instant ‘friends’, whose embellished profiles evoke jealousy, envy, dissatisfaction, and unhappiness.
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